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Luciano (Aniello Arena) runs his small fish stand in the town square with effusive charm, doing his best to support his family. A natural-born performer, Luciano never misses an opportunity to entertain his customers and countless relatives. One day, at the urging of his children, he tries out for “Big Brother,” where they believe he’ll be a hit. After a successful first audition, he eagerly awaits the call that he and his excited clan are convinced will come and rocket him to fame and fortune. As time passes with no word from the producers, Luciano becomes increasingly paranoid and consumed by this ever-elusive dream.