I'm not so sure "mainstream" and "dumbed-down" NEED to go together, but too often they do. And with so many people throwing money at schlock like Men in Black II and other overhyped, overmarketed sequels, it sort of proves its own theory, that people will pay for anything, no matter how badly done or condescending it is, if it's marketed properly. America is a nation of trendy consumers, and it's important for the average moviegoer to see MIB2 JUST SO THEY CAN AGREE ON HOW BAD IT IS. Never mind that twenty great films might be playing in the next theater; MIB2 is the one they've been hearing about on Entertainment Tonight for three straight months.
Look at our newspapers. USA Today is written for a 12th-grade mentality. If that's all we expect of the average American, it should be no surprise that John Nash's story needed to be "dumbed down" for the masses, much less made homogenized like every other Hollywood mainstream production. I'm surprised intelligent films get made at all, since people obviously can't market Adaptation or Confessions of a Dangerous Mind (which is moderately intelligent but is certainly badly marketed) to a gross of more than $20-$30 million.
I was born in 1977 so I wasn't around for the alleged '70s heyday of films, but it seems to me from what I've read that audiences were able to embrace more challenging, incendiary material at that time. Can someone who was an active moviegoer before the Blockbuster Era explain to me how audiences have crumbled from discerning, intelligent individuals to the present lowest common denominator herd mentality they've adopted?
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