To get back to the IMAX issue, I've noticed that quite a few new films nowadays are released in both IMAX and 35mm (or digital projection). It seems directors are shooting in both formats, and that is great.
I don't think "as a rule" they are shooting in IMAX, it's just that they want maximum impact, no matter what the story is: Lord of the Rings was released in IMAX, as well as Spiderman, Transformers, The Dark Knight, Watchmen, etc.
As a moviegoer, I like having the option of seeing either or.
I like mulling over the idea of seeing a particular movie in IMAX or not. I like having the choice. If the film is visionary, then there's nothing like seeing it in IMAX. (THE DARK KNIGHT, for one.)
It's just a really powerful experience.
I saw Watchmen in both a regular theatre and an IMAX theatre and the regular 35mm screening was better.
Dark Knight kicked ass in both formats but the IMAX was just THAT much better.
Transformers 2 was absolutely amazing on an IMAX screen.
Totally blew me away- a truly awesome "popcorn movie" blast.
I noticed the Harry Potter series are in IMAX too.
Blockbusters are usually the domain of an IMAX release and that's cool. If you can blow up a movie to 5 stories, then why not?
Size matters!
I have a hunch that Avatar would be astounding in IMAX.
(with a bottle of Greg Norman's cab merlot of course...)
"Set the controls for the heart of the Sun" - Pink Floyd
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