McLuhan’s understanding of the media that delivers the medium or message, was framed by his knowledge that satellite communications had made us more a “global village.” However, that level of understanding would pale in comparison to what he would say today about the internet (which did not exist in its current form since he died in 1981). Even more, since he was more focused on the medium that delivered the message, the iphone would further complicate matters, since the “hot” media he so described (such as film) is combined in its content on such devices, and computers such as laptops contain both hot and cold forms. All film is hot, and if McLuhan had seen an IMAX theater, he would have said, HOT HOT HOT! In this case, anything an IMAX theater projected would have the same significant impact on its audience due to its size and image clarity (especially by adding realism such as 3-D). But that would go for any film in that format or any format. McLuhan would not say that one film is more significant than another because it is the delivery system that is the medium, not the content.

For once, we agree